Southern Brides Rejoice: Anthropologie's BHLDN comes to Atlanta

By Hannah Lenore Gray

bhldnsummercreative

Just in time for wedding season, BHLDN — Anthropologie’s exclusive bridal shop — will open inside the Westside Urban Market store on May 22; it'll be a "shop-within-a-shop."

The premier wedding line, though still relatively young (it launched in 2011), already boasts collaborations with elite designers such as Jenny Yoo and Badgely Mischka, allowing the everyday bride to wear a bit of high fashion on her most important day. BHLDN (pronounced “beholden”: yeah, that was news to us, too) gowns are timeless and unique pieces meant to act almost like wearable-heirlooms, carefully curated to provide brides and their bridal parties with stunning options that won’t monopolize the entire budget. 

The antithesis to the stereotypical Southern bridal looks of poofy skirts and over the top ensembles, BHLDN gowns are constructed of quality materials, designed to accentuate and enhance a woman’s body — not overpower it. Often featuring intricate beading or stunning lace appliques, each BHLDN gown is nothing less than a work of art. Below, 3 of our favorites for the season. 

Elegant in its simplicity, this gown is as classy as it is timeless.  Valentina Gown; $1,000

Elegant in its simplicity, this gown is as classy as it is timeless. 

Valentina Gown; $1,000

The Georgia Gown was made with Southern brides in mind.  Georgia Gown; $1,000

The Georgia Gown was made with Southern brides in mind. 

Georgia Gown; $1,000

Lace and sleeves add multiple dimensions to this bohemian-esque gown.  Amelie Gown; $1,640

Lace and sleeves add multiple dimensions to this bohemian-esque gown. 

Amelie Gown; $1,640

The shop will officially begin taking appointments on May 22 with a Grand Opening party on May 28.