In a split second, what would you snag if your house were ablaze? Forest Huntington asked himself this question one day, which sparked his social experiment, The Burning House. He started taking pictures of his family’s selections and then traveled along the west coast to gather a wider census. He spent five months on the road asking children, elderly, rural and urban people alike. Answers range from MacBooks, favorite pants, stuffed-animals and beloved pets. The Burning House is now available in stores. It offers a simple question to ask, but one that tells us much more about our culture that meets the eye.