Rise of Fashion South: Crafted Westside

CRAFTED WESTSIDE
1000 Marietta St. NW, Suite 102 Atlanta, Ga.
craftedwestside.com
$5 - $1,500 

Story by MEGHAN JACKSON | Photography by BRITTANY WAGES 

VENTURE TO WEST MIDTOWN ATLANTA and amidst the saturated blocks of Georgia’s best restaurants, art galleries and formerly industrial buildings, you’ll find a quaint maker-community full of incredible talent. As a maker herself, Shanna Kenyon was more than familiar with the struggles of owning a business that produces handmade pieces. “There’s that balance there because you want to be successful, but then you also want to be able to maintain that quality of that handcrafted [product],” she explains.

With the needs of artists creating handmade goods in mind, she created a niche platform for their work in Crafted Westside, an eclectic boutique filled with high-quality handmade goods from local artists and designers. It’s essentially a win-win: Artists get retail space for their work, and consumers have access to superior-quality, handcrafted items that aren’t saturating the market. But be warned: one step into the store and you’ll fall down a rabbit hole and into a wonderland of Southern furniture, jewelry, stationery, clothing, décor and so much more.

But Kenyon is adamant about not labeling Crafted as a gift shop. It’s a collective, rather, of amazing talent via a range of artists and designers coming out of the South. In fact, out of around 80 artists displayed in the store, only two are not from the region. And after only opening in April of 2014, she has already completed an expansion. She also opened a holiday pop-up shop, complete with upside-down hanging Christmas trees and appearances from Santa himself. Aside from a holiday project, the pop-up is also an opportunity to feature additional artists — just as Kenyon plans on doing with more locations in the future — to continue providing customers with unique products of the highest caliber. “That’s our goal; support these small companies that aren’t quite scaleable, but need that support, and need a retail outlet to sell their goods.”