Rise of Fashion South: Megan Huntz

Atlanta, Ga.
Clothes available online and at Henry & June in Atlanta.

$150 - $945 

Story by ANNA MORRIS | Photography by CLAUDIA BOST 

OTHER THAN HER DOG GUSTAVO — who she got while living in Barcelona — the first thing to catch one’s eye upon entering Megan Huntz’s Atlanta apartment and studio is her mood board. “It’s something I’m continually working on; it’s ever evolving,” she explains. “This one is kind of specific in that it’s really re- flective of who my customer is. It has elements that are not fashion related, but kind of inform us of what her daily life might be like, what her taste is like for other things.” And like her mood board, full of photos of classic style and strong women, Huntz’s designs are effortless, yet sophisticated. It’s obvious she channels her time in Europe and cites the European “don’t-care-too-much” attitude as a driving force behind her clothing.

The most obvious examples of Huntz’s ability to effortlessly streamline her creative process are the happy accidents she adds to some of her designs. Using vintage fabric she bought from Italy, she manipulates her textiles any way she can: dip dye, digital prints, paint and, most interestingly, rust — a technique she discovered after laying a freshly washed, rusty cookie sheet out to dry on a piece of fabric. Because of her desire to experiment (she even commissions paintings to print onto fabric), Huntz isn’t just selling clothing to her customers; she’s selling art. “I love that it can never be recreated,” she explains when talking about her experimentation with her designs. “It’s those imperfections that give something its rich texture, and that’s why I do a lot of different manipulations with the textiles. I love the idea that there’s something really exclusive in the sense that it has this flaw that can’t be recreated, and that’s what makes it special, but still accessible.”

A fashion industry veteran, Huntz actually began her career working in Italy and Spain and previously launched her own line of hand-dyed silk dresses — a successful collection sold in shops throughout the two countries. But four years ago, she decided to leave her Milan showroom for her hometown and is currently rebuilding her brand in the States. Her clothing can currently be purchased locally, but she’s looking to expand nationwide, while building a connection with her clientele in the U.S. through her pieces.