Eidé Designer Profile: Pammy Sue Lingerie

Story by Christina Montford 

"Lingerie became my home," says Pamela Esteves, the creative mastermind behind Pammy Sue Lingerie. After her 28-year career in the lingerie circle in New York City ended in 2007 with the turn of the economy, Esteves decided to finally branch off on her own. When she began her lengthy career, activewear was more her speed. But a twist of fate led her to be hired by a loungewear manufacturer and within two years she became a designer, and found solace in lingerie. "I never thought I would have a career in lingerie, "Esteves says (though none of her close friends or family were surprised by her knack for delicate intimates), "but it came naturally after I started working in that industry."

Inspired by fabrics, laces and embroideries, Esteves feels as though she has found her niche in lingerie. And in a world of bone-thin models and airbrushed ads, Pammy Sue aims to provide women with a sexy escape. "I think lingerie makes a woman feel special and I have tried to create beautiful lingerie for special occasions that will fit a woman regardless of her shape or size," Esteves says. Her Red Camisole & G-String, for example, features ribbon drawstring cups that easily adjust for the right fit of any body. Or the Black Lace Camisole & G-String featuring adjustable ribbon shoulder ties and a panty that easily adjusts with the center back ribbon bow tie for a perfect fit.

Currently the sole producer of her handmade line, Esteves develops the ideas, renderings and design of each piece. Right now the business is a needle in the Etsy haystack but Esteves plans to break out into the cotton industry once the business grows. "Creating makes me happy," Esteves says, and plans on continuing her line for as long as she can.