Love her or hate her, she's a marketing genius. And in true capitalistic style, Lady Gaga has now launched a fragrance: Fame. In a not-so-surprising twist, the fragrance is actually an inky black color and turns clean when it is sprayed onto skin. If that's not interesting enough, there's a risqué video to go along with the fragrance release to communicate the message of this dark elixir. And it's a good thing because when it comes to Lady Gaga, there are no words.