Story by Meghan Jackson | Photography by Amanda Winchester
“Out of the box” may not be the right phrase to use when describing Southern Bohemian Boutique. Not because it’s not innovative, but because it happens to be entirely inside of a box, or rather, a truck. The shop entails a fully curated boutique, complete with hardwood floors, crystal chandeliers and a dressing room, but it’s all housed in a former bread delivery truck. One of the first entirely mobile boutiques in Georgia, Southern Bohemian has joined an increasingly popular trend throughout the United States.
It was the flexibility and uniqueness that attracted co-owners Sarah Parrott and Angie Jinright to the idea of a portable retail store after Parrott discovered one on a “Pinterest binge,” plus the benefits of significantly lower risk and manpower required as compared to opening a brick-and-mortar store. “Angie and I both have young kids and the flexibility with this type of business is perfect for us,” Parrott explains. “I love the mobile boutique because it's still a boutique but more flexible, not as much overhead to deal with, no lessor, it's not about location anymore and most of all, it's tons of fun!" Jinright adds.
The freedom from a physical position has really driven the business. Though they are based in Marietta, Ga., Southern Bohemian travels throughout the state to bring the boutique to customers’ doors. Scheduled events at homes and businesses are the most popular outings the truck takes. It averages three to four scheduled events a week ranging from large parties to small gatherings for women who simply don’t have time to shop and want private retail therapy. “We have done events for girls in their pre-teens to women in their 50s for no reason at all other than shopping and having fun with their girlfriends.” That being said, Parrott also notes the effort they make to have something in the boutique that will appeal to every woman who steps in the store.
It may be a new concept but neither Parrott nor Jinright are new to the world of fashion. The two are long-time friends who come from different sides of the industry. Parrott, a clothing designer by trade, has designed garments for H&M, eDressMe and Bow & Drape, while Jinright formerly owned a boutique in Duluth, Ga. Together, they bring their different expertise and form a perfect team to explore this evolving space. And through the endeavor, Parrott has added a new skill to her resume: driving the actual truck!